unionroasted blog

Series about Union Direct Trade

In previous post about Union Direct Trade we’ve talked about how we’re gathering information from smallscale coffee farmers in Huehuetenango in Guatemala. This work has been undertaken by Pascale, a masters graduate in Development Economics from Wageningen University as a research project to define how Union can have a positive impact on the lives of coffee farmers.

Pascale has been in Huehuetenango for five months and now reflects on her experiences as she completes her first period of work there and prepares to move on to Costa Rica.

Emigration was one of the coping mechanisms to deal with the coffee crisis in the late 90s. It has become the major reality of rural economies Central America.

Of the 87 households I’ve interviewed here in Huehuetenango. I discovered that 72% have or had migrant family members. The majority immigrated to the United States
(89%) and 11% to Mexico. In 40% of the cases it was the farmer (head of family) who went to the United States. The reasons for migration are: earn money to pay off debts, buy land to cultivate coffee, buying a car, or construct a house.

Although migration and the money earned from this have positive effects, such as lower poverty rates there are many social costs; broken families, a reduction in labour supply, the risk of death, injury or imprisonment from illegal border crossing, and a reduction in knowledge and skill transfer since producers are not there to teach their children how to cultivate coffee. (Steven has previously talked about the impact on the women who are left behind – Abandoned in Guatemala)

Listening to the women farmers at Todos Santos

Fair and reasonable coffee prices and long-term commitment is therefore very important for coffee producers. As the groups I interviewed indicated, knowing that they have a committed buyer such as Union Hand-Roasted Coffee gives them just and spirit to keep on working to produce high quality coffee. The previous unstable markets impeded producers from investing in their coffee fields because prices hardly covered the cost of production, it also does not make any sense investing in high quality coffee if there was no premium for quality coffee. Quality coffee requires extra labour and money investments. Only ripe cherries must be picked and traditionally pickers get paid by piece (per
quintal (46Kg) of coffee harvested). A disadvantage of paying by quintal is that workers will pick as much as possible, to earn more. To incentivise pickers to only select the ripe coffee cherries, farmers pay day labourers a higher price per day.

Although these producers in Huehuetenango are on the right track, it is important that low interest credits to fund paying for the harvest becomes available to producers.  This will reduce their cost of production increasing the profits.

Guatemala is a beautiful country, colourful, rich in culture and tradition and inhabited by a population which is generous, hospitable and hard-working. Yet, Guatemala faces many difficulties. The country is very unsafe and Huehuetenango bordering Mexico is a collection of drug traffickers. Bad road conditions, landslides and (violent) demonstrations on the roads make it difficult or sometimes impossible to travel from one place to another. Especially during the harvest this is a serious problem for those preparing their coffee for export. Hence, I have the highest respect for those working under these conditions. The farmers of La Libertad and Todos Santos have faced many barriers, but they never gave up. “For every problem there is a solution” is their motto. I believe that the fair and transparent relationship that Union Hand-Roasted Coffee has with the organizations that form these co-operatives will contribute to the development of towns in La Libertad, Chanjon and Tuiboch (Todos Santos).

boarding the bus to agronomy classes

Transparency and traceability are two important aspect of a company’s business model. Only by being transparent in the whole coffee chain, can both buyer and producer be sure that the benefits really reach the producers.

Almost Integrated into Guatemala Culture !

My next stop is going to be Costa Rica; there I anticipate the situation with farmers will be completely different. Besides the fact that the country is much more stable and is classified as a middle–development country, Costa Rica has embraced a “micro-mill revolution” which Union has talked about before and I will describe more in my next post.

Series about Union Direct Trade

In the previous post Pascale talked about getting stuck into the interviews with farmers in Huehuetenango to obtain data for our Monitoring & Evaluation study. We have worked with these farmers only for two seasons, so are still in the early stages of our relationship. Pascale was learning more about coffee production in this remote region of Northern Guatemala. Here, she talks about what the farmers have been working for during the previous twelve months; receiving an income for their coffee.

¡Hola!

Coffee payments in Tuiboch

Traditionally, farmers are paid in full at the end of the season, in May, at the final “liquidation meeting” of the coffee harvest. The timing of this payment causes problems because producers have large costs to cover during the year, particularly through season when fertilizer is needed, and during the harvest to pay for labour. Union pays part of the contract earlier to help with cashflow.

Cashflow problems mean that some farmers do not sell all their coffee to their co-operative. Instead, farmers sell a small amount to coyotes (middleman). Even though coyotes pay on average less than the co-operative, they pay directly in cash at the time of harvesting. Some farmers need this money to pay to the day labourers who harvest the coffee. This is why pre-finance is very important for small-scale farmers. Having some money in advance allows farmers to enter all their crop into the co-operative which pays a higher price than coyotes and more importantly will offer a sustainable price not only today but also in the future.

This “liquidization meeting” started with a visit from ANACAFE (Guatemala Coffee Board) who will help the cooperative to obtain a loan for their next harvest. Low interest loans with good conditions are crucial. Currently some farmers, those who are not members of the cooperative, have no other options but to pay up to 36% annually in interest. These are all cost which reduces the final amount of income available for investments in coffee production, education for children and health care.

This year, representatives of the Co-operative were happy to announce they had a small victory; it was the first year that they succeeded in paying their farmers so early, in May. In previous years final payment was later than June. Waiting so long requires a lot of patience and commitment of farmers and can put them in a position in which they cannot pay off their debts and continue to pay interest. The commitment that farmers show to their organizations is strong; they really want to make this project work.

It is incredible to see how transparently the Co-operative works. Before farmers received their payment a presentation was given, clearly explaining how much coffee was received what the expenses were. The presentation was illustrated with pictures; many producers never (will) have the opportunity to see the beneficio seco (dry mill) in Huehuetenango and with these pictures they can learn about what happens with their coffee after they deliver it to their co-operative. Each farmer signs a form that states the amount of coffee that he delivered and the price he received. By doing this the co-operative can be completely transparent to Union Hand Roasted, and prove that they paid a fair price to their producers. From an outsider perspective this may seem obvious since co-operatives are owned by small scale farmers and consequently they should all have access to this information. Unfortunately, the level of transparency as we see here rarely happens within other cooperatives.  

Signing the act of the meeting

A copy of the coffee cupping evaluation form was also handed over to the farmers. Farmers can see for themselves how there coffee was cupped and which exceptional qualities their coffee has. If coffee showed signs of fermentation and was rejected, this is also listed on the cupping form. Hence, the form also serves as direct feedback, since fermentation can be avoided by handling the coffee carefully when processing the cherry into parchment.

A small talk was given about the history and reasons for the project for both new and existing members. Many small scale farmers have a rather short-term vision, rather than planning for their future, they sell to those who pay soonest if not the most. This is understandable.

The importance of a guaranteed minimum floor-price and having a long-term buyer-relationship may not always reach the minds of the producers. Their main concern is the price that they will receive for their crop that season.  Therefore, reminding them and explaining the goal and aim of the project is an important task of the co-operative.

It is not only time and labour intensive to cultivate coffee, but also commercializing coffee requires knowledge, time, negotiation and organization skills. After the coffee is harvested there is a lot of work to do. First samples of each “lote de cafe” need to be cupped to grade coffee on the basis of quality and lots are selected by Union Hand Roasted. Any coffee not suited for export, because it shows any defect, like fermentation, is sold at the local market.

The coffee needs to be transported to Huehuetenango City where the “beneficio seco” processes the parchment coffee into “café en oro”, coffee ready for export. Afterwards it needs to be transported to the harbour from where it is shipped.

Small scale farmers exporting coffee face many challenges and costs, not only in farming coffee but also in commercializing. Processing, transport and administration cost are uncured during the year. Yet they are devoted to producing and exporting top quality coffee. In the past there were many obstacles thrown into the path, and there are still obstacles to overcome. Yet, they are working hard on further improving the quality of their coffee. 

Saludos,           Pascale
A word from Steven…Again Pascale has talked frankly about the true hardships that farmers face on the yearly coffee cycle. Some good work has been achieved in creating loyalty to their cooperative. This gives the farmers direct access to the export market and opportunity for greater earning potential. It is clear how important the access to pre-finance is and this will be one of the main projects Union will be working on for next season.                    Steven

In my last blog post about Union Direct Trade I exlplained how we’ve developed a research project to examine the impact of our approach to coffee sourcing on the lives of coffee producers and on the quality of the coffee they grow. I can now let Pascale who is undertaking this research out in the field introduce herself and explain her thoughts when she arrived in Central America.

                ¡Hola!

 I am happy to introduce myself to all Union Hand Roasted Coffee Lovers. My name is Pascale Schuit, 24 years old. Currently I live in Huehuetenango, Guatemala but my home is in the Netherlands. I have finished my Bachelor and Master International Development Studies with the specialization rural economics (at Wageningen University, The Netherlands). After five years of formal education on development economics and sociology and previous field experience in Costa Rica with (coffee) farmers I am now going to work in Guatemala and Costa Rica for Union Hand Roasted.

                                  Steven, Don Nasario & Pascale – Tierra Altos, La Libertad

As you all might know Union Hand Roasted Coffee selects from farmers who produce high quality and pay a premium price for this quality. Moreover, they develop long term relationships with coffee producers that are committed to produce high quality coffee.

My first experiences here show that these two aspects, a fair price and the long-term relationship are very much appreciated by the farmers and are most likely to positively influence the quality of coffee. The fair price and the guarantee that Union hand Roasted Coffee will buy from them reduces the risk that farmers take when they invest in their coffee fields.

To illustrate, applying fertilizer is expensive and one is not always sure where the fertilizer will actually improve yields. When a farmer is not sure whether and at what price he can sell his coffee, as is the case when selling to intermediaries or coyotes as called in Latin America, the decision to apply fertilizer therefore includes a risk. It is a big expense and the pay-offs are uncertain. Union Hand Roasted Coffee has a contract with cooperatives with specifies the quantities and a minimum price therefore farmers know how much room they have to invest.

However, there are many questions to be answered. One of them is what is this fair-price? How much do farmers need in order to maintain and invest in not only their coffee fields but also in their family, education, health etc.? Where do farmers face problems in producing a high quality coffee? And where do the strengths lie to produce the excellent cup of coffee that we all like to enjoy?! This is just a small example of the things that I am hopefully going to find out during the course of my 5 months stay in Guatemala and Costa Rica.

I will regularly update you! But now I first will enjoy a delicious cup of Huehuetanango Highland Coffee!  

                   Saludos y un abrazo

                                Pascale

Any questions you’d like to ask Pascale about her research, please leave a comment below.

The complexity of sourcing coffee in Ethiopia has always given us an edge of excitement, one mixed with a healthy tinge of anxiety that arises from the fiercely independent spirit of the Ethiopians and their determination to do things in their own ways.  From our first visit back in 2002, where it felt like we’d stepped back into the bible, on every subsequent visit the country has held a fascination for us and a desire to get inside their heads to figure out how it works.  I realise I’ll probably never achieve that understanding, but during this trip I got to know the country a little better. 

As the birthplace of coffee, Ethiopia rightly commands it’s place on the pedestal of specialty coffee, but in the last couple of years the changes created in the mechanism for bringing Ethiopia coffee to the market has changed radically.

Those of you who have followed our adventures in sourcing over the last ten years will know that at Union Hand Roasted, our goal is to find identifiable groups of small farmers who we feel have already some great coffee in cultivation and with whom we can work to tease out the very best of what can be produced in a truly sustainable manner for both the crop and community.  In Ethiopia (as with many areas we source from), the coffee is grown in small garden plots and the community cooperatives rely on large numbers of farmer members often over a relatively wide geographical area, altitude and terrain. This structure allows us to target resources on those micro-areas where not only a great quality coffee (clean cup, natural sweetness and balance) can be produced, but also ones with distinct character and regional flavour profiles that we enjoy as diversity of style (think French wine – big full bodied Burgundy or light floral Beaujolais from the south).  Two coffees may be assessed  in cupping to have top quality scores yet still exhibit dramatically different flavour profiles – our approach is to find systems where each of these special lots can be kept separate and traceable (se we know who produces it and who receives special premium payments) and bring these direct to you for unadulterated enjoyment.

The recent creation of the Ethiopia Commodity Exchange (ECM), where specific lots of particular quality (but not necessarily flavour profile) are sold to licenced exporters only permits the sale of coffee of a specific designated grade and quality, and does NOT permit isolation of traceable lots. Some exporters have devised ways around this restriction, to give a level of provenance but this is not easy to verify.   The process for the Commodity Exchange requires farmers to deliver their coffee cherries to designated Exchange Warehouses, which are out in the rural areas. Here producers are paid the current market price for their coffee. The cherries are then processed through to exportable grade but there is no segregation or separation to produce traceable lots. Equivalent grades from all farmers are mixed to create consistency and homogeneity, but with no recognition or reward to individual farmers for truly exceptional lots. This coffee is sold through the Commodity Exchange (ECX).  Coffee not deemed of sufficient quality to achieve export status is destined for the local market.  Indeed, it is not legal to sell export quality for local consumption; it has to be exported to bring maximum revenue to Ethiopia. 

The Direct Specialty Exchange (DSM)  introduced last year allowed buyers- roasters and importers- the shortest route to gain access to selected Q Graded lots  of highest quality Ethiopia certified (organic and or Fairtrade) coffees.   At the inaugural auction back in February 2010, we were able to acquire four different lots all produced from the Yirga Cheffe Farmers Cooperative Union  (YCFCU).  The Union is a regional organisation that represents and is owned by the cooperatives, and it is the Union that has the licence and capability to export the coffee produced at co-operative level for example the individual co-operatives  like, Konga, Haforsa, Koke, and Sigigia- the coffees we bought.

Our relationship with YCFCU goes back to our first visit in 2002, and we’ve been buying their coffee every year, but for a short blip. For a period of time, YCFC experienced numerous challenges around management and governance issues, and the result was a turbulent relationship between the farmer members and their board of directors with the consequence that support for the group and participation was greatly reduced. Unfortunately, this is nothing new in the complex world of coffee, particularly when dealing with so many farmers- each co-operative can have up around 2000 farmers each working 0.5 ha of land.

Conflict within cooperatives often occurs when there is lack of transparency. Farmers forget or just fail to appreciate that they own their Union, and a long process of education is all too often necessary give them the skills and confidence just to ask for, or get access to the information that belongs to them.

Ensuring there is transparent two–way transfer of information is therefore critical to a strong Union and this had been missing from the equation.  However, the impact that Takele, the new General Manager of YCFCU has had on their performance cannot be overstated.  It was encouraging to observe his strong leadership skills distilled to confidence at farm level.  In addition, our visits and continuing relationship with the group demonstrated the support of a committed buyer and has helped to provide the ‘light at the end of the tunnel’ for the producers.  The second payment (distribution of the cooperative’s profits fund) given to farmers from last season signalled a new re-energised level of activity at Konga and has attracted an increase in membership this year. We are delighted to see that they are back on track. The board of directors of a Union has to be accountable to their farmers at the level of the primary cooperative. What was now apparent to me at YCFCU office was how the farmers have direct access to what the YCFC Union does, every day.   

Back at the cooperative level, in the office of Konga co-operative, it was enriching to see the activity at their cupping laboratory; they are currently the only farmer group within YCFU that has this facility, and it undoubtedly goes a long way to explaining their high quality.  The Secretary of Konga, Sisay Daka told me how aware the cooperative is that the cupping lab is the instrument that enables Konga to improve their quality and to increase the selling price of their coffee. This is their “only income source and the current farmgate price is shining towards a bright future”. Maintaining and crafting the quality at Konga is enabled by the activity of the cupping lab which gives direct feedback to the manager of the pulping station, advising when protocols have been effective or in the event of problems, they are immediately detected and can rectified before they adversely impact quality and therefore price received.

In addition to the quality of this coffee, the second strength is the traceability through to each primary producer group.  They and I consider this the strength of the certification system, whether Fairtrade or Organic – both reveal the producer cooperative and gives visibility and hence added value to the producer.  It reinforces my schizophrenic approach on the benefit or demonization of Fairtrade.

After my visit to Konga, I travelled on to another group in the YCFU, Dama Cooperative who we are just about to begin a relationship with, and from whom I received a massively hospitable welcome.  I wanted to visit this particular group because aside from having cupped some amazing coffee from them this year, they are new recipients of a training grant to develop their governance and management skills. This programme is funded by Progreso Network, an NGO who is providing vital pre-financing* for our coffee from YCFCU this season. At Dama I saw the preparation of some special natural process coffees that we are seeking.  This was a special 2010-11 preparation that commenced with advising a democratically selected group of farmers to deliver perfect red ripe coffee cherries to the pulping station. These whole coffee cherries are carefully dried on shallow square wooden trays for up to 21 days as they gradually darken and dry out to resemble dried a dried black cranberry (or real cherry).   This process intensifies the sweet, syrupy pulpiness and makes this preparation so distinctive and irresistible.

This lot, along with our new season harvest of Konga Cooperative and a few other interesting Ethiopian coffees will be arriving at our Roastery in the next few weeks and it’s your chance (amongst our other origin micro-lot offers!) to get to really understand how much magic and diversity can be contributed by different micro-climates and the diligence of small committed farmers . 

 *Pre-financing refers to a buyer providing the cooperative with working capital with which they can fund the purchase of coffee from individual farmers during the harvest season.  In the absence of this, cooperatives have to secure commercial loans at high local interest rates which are repayed some months later when all the coffee has been collected, processed and sold.  Union Hand Roasted’s participation in this pre-finance has enabled us to build deep relationships with many communities and has been largely responsible for the consistent cup quality we are able to provide through the year.